Experts predict dramatic growth for cloud computing for 2014 and beyond. In 2013, the cloud market saw rapid growth, with services like SaaS and IAAS leading the charge, to over $130 billion. Yet as impressive at that may sound, according to research analysts it’s the only tip of the iceberg. The reality is that cloud has barely scratched the surface of mass adoption.
According to the top ten predictions by International Data Corporation (IDC), cloud market growth will exceed $100B in 2014. That's a 25% surge in an already rapidly growing market that includes cloud software, services and infrastructure. IDC also predicts big expansion in the number of datacenters to keep up with these cloud technologies, increased integration of social technologies, and continued surge in mobile markets, to name a few.
Here's a summarized overview of the top ten predictions:
- Emerging markets growth of 10%, driving more than 60% of worldwide IT spending growth and nearly $740B or 35% of worldwide IT revenues.
- Worldwide IT spending will grow to $2.1 trillion.
- Within the 3rd Platform, a shift from infrastructure as a service (IaaS) to platform as a service (PaaS) and from generic PaaS to data-optimized PaaS.
- The mobile device onslaught will continue, with tablet sales growing by 18% and smartphones by 12%.
- Cloud spending, including cloud services and the technology to enable these services, will surge by 25% in 2014 to reach over $100B.
- Spending on big data technology and services will grow by 30%.
- Social technologies will become increasingly integrated into existing enterprise applications over the next 12-18 months.
- IT hardware vendors will take a “cloud-first” strategy with cloud service provider datacenters, focusing on new innovations for initial release and widespread adoption.
- The 3rd Platform will deliver the next generation of competitive advantage apps and services that will significantly disrupt market leaders in virtually every industry.
- Finally, the 3rd Platform will continue to expand beyond smartphones, tablets, and PCs in 2014 The Internet of Things (IoT).
Some may think predictions about the cloud are over-hyped. But Host Analytics CEO Dave Kellog frames it like this: ”Those are big numbers, but think about this: some 15 years after Salesforce.com was founded, its head pin category, sales force automation (SFA), is still only around 40% penetrated by the cloud. ERP is less than 10% in the cloud. EPM is less than 5% in the cloud.” The point being that there is a huge market out there that has only just begun to make the move to the cloud. Kellog goes on to cite Bill Gates, who said that “we always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”
While it’s hard to say exactly how long mass adoption might take, it is even harder to measure just how much of a game-changer the cloud really is. One thing is certain, though. Not only is cloud computing here to stay, but we've only just begun to see how big of an impact it will have.